LIVE Lesson
How to track performance and save budget in a cookieless digital market
Write your awesome label here.
Adapting Business Strategy to Growing Inefficacy of Third-Party Cookies
Exploring alternative methods to track user and measure performance of advertsing campaigns
Evolution of digital marketing
Trends and regulations;
How major browsers and other large platforms have changed their approach to cookies over time;
Impacts on Measurement and Analytics
Evaluating performance; Exploring new attribution models;
How to replace third party cookies
Impacts on Media Activities
Adapting targeting strategies;
Impact on advertising budgets;
Guidelines and Best Practices
Success stories;
Tools and insights;
Effective strategies;
-
The Impact of Cookie Changes on the Fashion Industry
The fashion industry is heavily reliant on data-driven marketing and personalized experiences. How will the cookie changes impact the fashion business? -
Challenges for the Digital Marketing and Digital Advertising
The new cookies standards will impact digital advertising increasing complexity in targeting, re-targeting and performance measurement. This complexity will also create more competition and higher cost of advertising. -
What are the Alternative Targeting Methods for the Fashion Industry?
fashion brands can adapt by exploring alternative targeting methods: First-Party Data, Contextual Advertising, Lookalike Audiences, Privacy-Centric Identity Solutions, Augmented Reality (AR) and Virtual Try-On, Influencer Marketing, Offline-Online Integration. -
What should Fashion Brands focus on?
Fashion Brands should start now to implement alternative approaches to digital marketing in order to have a smooth transition to the new state-of-art: Data Management Platform (DMP), Customer Relationship Management (CRM), Privacy Compliance, Experimentation and Innovation, Customer Experience. -
How AI Can Help Fashion Brands Optimising Marketing Strategies
Some issues are already been addressed and partially solved by the use of AI solution, in particular in some ares: Media Buying, Creative Optimization, Attribution Modeling. -
The course will provide you with a full spectrum of capabilities required to manage the change towards cookieless.
Why should I take this course?
Discover how the digital marketing industry is changing and how to adapt to the new tracking methodologies.
The phase-out of third-party cookies, already announced by Google for Chrome by 2025, will lead to a change in user tracking methods. This will alter the way we deliver online advertising as we know it today, measure user behavior, and evaluate e-commerce performance.Is personalization possible without user recognition?Traditional and eCommerce companies must be prepared for this significant shift and be able to make correct decisions quickly. This training course, starting with the definition of cookies and their utility, will help you understand how the disappearance of third-party tracking will change the digital communication landscape and learn about the most suitable solutions for different business objectives.
We will explore strategies, tools and techniques with examples from successful companies
Federico Gasparotto
Founder and CGO at The New Co
Meet us
Frequently asked questions
When can I access the lessons?
The course is live and online, buy now to access the course registration.
How can I pay for the course?
You can pay by credit card, Apple Pay, Google Pay and other payment methods listed on the product page.
Can I have an invoice for this course?
Yes, please ask for an invoice through he contact us form.
Guaranteed Security using one of the most advanced encrypted systems on the market.
The information in this page is being processed and encrypted securely using industry-leading encryption and fraud prevention tools.
Created with
