Course features

Digital Marketing Fundamentals for Ecommerce Success

Master digital marketing to grow your fashion brand and increase online sales.
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17 hours

10 hours of lessons + 7 hours of practice

Flexible Learning

Study at your own pace from anywhere

Certification

Globally recognised career certification

Globally recognised career certification

Private online Community with Students and Trainers
Digital Marketing Skills - DFA
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DIGITAL MARKETING COURSE OVERVIEW

A comprehensive, hands-on course 

The leading Digital Marketing course designed specifically for the fashion industry, where you'll master marketing fundamentals specifically to grow your ecommerce.

Taught by top industry experts, this course equips you with all the essential skills to become a certified Digital Marketing professional.
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Why take this digital marketing course

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In the world of fashion ecommerce, high performance is achieved through a seamless combination of activities working together in perfect harmony—known as the ecommerce value chain. This course focuses on the digital marketing aspect, teaching you proven strategies used by top agencies and brands to drive growth and profitability.


Throughout the course, you'll gain the knowledge to organise and coordinate all the key elements of digital marketing, from creating targeted campaigns to effectively positioning your brand in a competitive market. You'll discover how to leverage analytics and artificial intelligence for data-driven decisions that increase revenue and elevate your brand.


Whether you're looking to boost your current marketing efforts or take your fashion ecommerce brand to the next level, this course will equip you with the skills and insights to implement cutting-edge marketing strategies and drive measurable results.


Get Certified

Become a certified Digital Marketing professional in a growing industry

Pragmatic approach

Learn-by-doing: case studies and practical exercises that you can use in your daily job

Digital Portfolio

Put your new skills into practice with a real-world project 

Subject Experts

Learn from professionals who practise every day what they teach

Tools & KPIs

Discover the tools, best practices and KPIs used by brands to drive their ecommerce

Network

Gain access to a private online community of digital fashion professionals 
Digital Marketing Course Structure

Key Facts

Self-managed, on-demand, professional development online course
Format

Online
Course

Course available from

January 2025

Duration

~17 hours

Delivery

Video course & Multimedia

Certification

Fashion Digital Marketing

Price

€ 900 (early bird € 699)

What our students say

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Great insights

Well structured digital marketing course focusing on the fashion industry. Definitely recommend it. Great insight into understanding how Digital Marketing really works!

Marlena

Owner @Horizon Athletic

Strongly recommended

Complete course both from the point of view of the topics addressed and for the alternation of theoretical lessons with practical cases. 

Roberta

Digital Advertising Manager @WMR Group

Very Helpful

Highly recommended for who wants to approach Fashion and Luxury, or who wants to understand it better.

Mirco

Senior Product Manager @Gucci
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Read what other DFA alumni say about us

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Digital Marketing Course Programme

  • Module 1: Digital Marketing Strategy; Traffic Acquisition


  • Module 2: Performance Marketing, Digital Marketing Budget & Acquisition Plan


  • Module 3: Case Study of a Fashion Brand and Ads creation


  • Module 4: Search Optimisation Fundamentals (SEO)


  • Module 5: Email Marketing


  • Module 6: Content Marketing


  • Module 7: GA4


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Book your place with the early bird offer!

This course will be available from January 2025. Book now to take advantage of the early bird offer and save 22%. 

Who is this digital marketing course for?

This course is for fashion professionals who want to acquire a deep understanding of the digital marketing principles and best practices, learning from leading digital marketing professionals.

Junior professionals 

working in fashion companies who want to specialise and grow their career in Digital Marketing

Mid-to-senior marketing professionals

who want to upgrade their skills with a strong digital marketing knowledge.

Fashion entrepreneurs 

who need to integrate the digital marketing processes in their own company or turn the current digital marketing efforts into profitable campaigns

Professionals

in the fashion and luxury industries who want to transition into digital in order to leverage the digital marketing opportunities to grow their company business.

Digital Marketing Certification by DFA

Stand out from the crowd and become a certified Digital Marketing professional 

DFA Certificates and Digital Badges are a recognition of the effort and dedication you’ll put into this significant journey, verifying your knowledge and new skill set.

You can share it with the world through your social profiles and have the opportunity to showcase your involvement to potential employers, friends, and family.

  • Internationally recognized
  • Developed in collaboration with professionals
  • Digital Certificate and Badges
  • Exam fee included in the course fee
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Meet your instructors

Meet the Managers who contributed to this Digital Marketing Course 
Gaetano Vancheri
Head of Digital Marketing @Golden Goose
Andrea Tombesi 
Digital Leader & Consultant @dentsu
Bianca Maria Ambrogio 
Senior Consultant @dentsu
Enrico Fantaguzzi
Co-founder @Digital Fashion Academy
Federico Nibbio
Digital Marketing Strategist @Filoblu
Chiara Davanzo Zamarian
Brand, Communications & Content Director @Storeis
Elisabetta Pettenuzzo 
Head of Communication @Storeis
Marco Porcellana 
CEO & Co-founder @Nosetta
Giuliano Maria Fabbri
Growth Strategist @GA Agency
Oliwia Urban 
SEO Manager @GA Agency
Ivan Saladino 
CRM & Marketing Automation Manager @Golden Goose

Frequently asked questions

More questions? Schedule a call with our course Director

How can I take this Digital Marketing course?

When you purchase the course, your spot is immediately secured. This is an on-demand course, meaning it offers a flexible learning experience and you can study at your own pace. The course will be available from January 2025.

Are the lessons scheduled?

No, the course is on-demand, so you can study at your own pace, anytime, and anywhere. However, the assignments are scheduled to help keep you accountable and motivated to finish the course on time.

We also offer optional live online sessions throughout the year. If you can’t attend, don’t worry—you can always watch the replay!

What language is the course delivered in?

With the exception of the Content Marketing* module, all our courses are in English, and we always provide subtitles and transcripts.

To get the most out of the course, we recommend having a good understanding of English at a B2 level (upper-intermediate) on the CEFR scale.

*The Content Marketing module includes video training that is in Italian, with English subtitles. They exercises are in English. 

Do you offer subtitles in other languages? Yes! Most of our courses also include Italian subtitles, and some content is even recorded in Italian. If you have any questions about this, feel free to contact us!

Is there a certificate at the end of the course?

Yes, successful completion of the course includes the certification in Fashion Digital Marketing from the Digital Fashion Academy.  The course is assessed through a practical project-based assessment and quizzes.
You will be supported through the assessment process during the course.

Who is this course for?

This online fashion marketing course is designed for professionals seeking to master digital marketing principles and best practices, guided by industry experts.

Junior professionals aiming to specialise and grow their career in digital marketing.

Mid-to-senior marketing professionals looking to enhance their skills with advanced digital marketing knowledge.

Fashion entrepreneurs who want to integrate digital marketing strategies or turn current efforts into profitable campaigns.

Fashion and luxury industry professionals transitioning to digital to seize marketing opportunities and grow their business.

How can I pay for the course?

You can pay by credit card, PayPal or bank transfer. Credit cards and PayPal offer pay by instalment solutions.

What kind of support do I get through DFA?

You'll receive mentoring support throughout the course, guided by an experienced digital learning manager and our team. You can also join clinic sessions to ask questions, showcase your work, and get feedback to help you grow.

Your mentor will provide structured feedback on your project work, and you can ask our teachers any course-related questions through our platform or by email. Plus, you’ll have the chance to share, reflect, and engage with fellow students through our platform, private community, and live sessions.

Are there payment plans available for this course?

Yes. Please email us to learn more about our payment options.
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Created by

Enrico Fantaguzzi 

Co-founder at Digital Fashion Academy
This course features insights from senior managers in fashion and luxury companies and marketing agencies who have successfully implemented digital marketing strategies. Join to learn best practices directly from industry leaders.

The next steps

Take a step further towards digital marketing success. Enrol now and start learning or contact us for further details. 
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