Ecommerce Course Programme

• Module 1: Introduction to the Fashion Industry & Digital Business

  
  Learn the essential notions of Fashion business models, market structure, sales channels, brand positioning and product lifecycle. This lesson is essential for individuals making a transition to the fashion industry from different sectors or those looking to delve deeper into the inner workings of fashion companies. It also entangles the changes in distribution approaches brought by the digital transformation.
  
  
• Module 2: E-commerce Processes & Organisation

  
  

  Acquire an in-depth overview of the entire lifecycle of Ecommerce management processes, from order placement to delivery, setting the foundation for this course. Understand  how companies organise their Ecommerce teams and the importance of this structure for the success of online fashion businesses.
  
  
• Module 3: E-commerce Strategy & Planning

  
  In this pivotal session, we'll define strategy in Ecommerce, explore the Ecommerce Value Chain, and discuss key KPIs and financial metrics. We'll also touch on Digital Fashion Business trends and their impact. Additionally, we'll explore strategic planning, covering goal-setting, management best practices, task prioritisation, and tools like roadmapping and Gantt charts.
  
  
• Module 4: Ecommerce Growth & Cost Management

  
  This lesson focuses on key factors driving the financial success of online fashion businesses. We'll explore Demand Generation, Ecommerce Budgeting, traffic growth, and conversion rates. Additionally, we'll examine cost control to ensure profitability and sustainable growth. Understanding these connections will help guide our ecommerce efforts toward long-term financial success.
  
  
• Module 5: E-commerce Operations & Logistics Management

  
  

  Acquire the essential knowledge to organise, coordinate and oversee e-commerce operations which include: logistics management, shipping and online payments. You will be able to explain the various components of Ecommerce Operations and Logistics and identify the various challenges for fashion brands
  
  
• Module 6: Customer Service

  
  Explore the essential role of customer service in fashion Ecommerce, tools and KPIs utilised by fashion companies. Learn how to effectively manage customer inquiries - pre and post sale, handle returns, and resolve issues to enhance the overall shopping experience. Gain strategies for maintaining customer satisfaction, building brand loyalty, and using feedback to improve service. Discover IT and AI applications to manage the relationship with the customers and the integration with applications such as ERP, CRM, Ticketing Systems and Knowledge management solutions.
  
  
• Module 7: Online Store Management

  
  Learn how to implement a Commercial Plan for your e-commerce, manage the Buying and Merchandising processes, manage a fashion E-commerce website, design and optimise the user experience for conversion and customer satisfaction, track sales and performance of your online store. 
  
  
• Module 8: Customer Relationship Management

  
  Learn the strategies and techniques that fashion companies use to create customer satisfaction and loyalty. This module covers both strategic and technological aspects of CRM. Learn how to leverage email marketing programs to drive new sales, cross-sell, upsell, generate loyalty and collect customer's feedback. 
   
• Module 9: Email Marketing

  
  Grasp the fundamentals of email marketing tailored specifically for fashion businesses. You’ll learn how to craft compelling email campaigns that resonate with your audience segments, drive engagement, and boost sales. We'll cover topics such as audience segmentation, personalisation, and effective design strategies and KPIs to measure and monitor performance. 
  
  
• Module 10: Marketplaces & Internationalisation

  
  Learn how to leverage different digital sales channel in different markets, we’ll analyse the success criteria for cross border e-commerce management, and explore the requirements for doing e-business in foreign markets such as the Far East, Middle East and Africa. You’ll learn about Marketplaces and other relevant digital sales channels; how to satisfy local markets customers via localisation and optimisation of the websites for cultural differences. 
  
  
• Module 11: Technology for Fashion Ecommerce

  
  Gain an overview and understanding of the E-commerce platforms such as Adobe Commerce, Shopify and Salesforce. Learn about other applications adopted by fashion brands for their e-commerce infrastructures such as Marketing Technology tools, Product Information & Asset Management, Order Management Systems & AI Applications. Explore Omnichannel Ecommerce Processes including Digital in store applications and Omnichannel customer care. 
  
  
• Module 12: Analytics and Business Intelligence

  
  Acquire an overview of the KPIs utilised by fashion companies to track performance of digital channels and learn how to use some of the analytics tools utilised by fashion companies for analysing performance of digital campaigns. We will also look at the most recent Artificial Intelligence platforms used for predictive analytics.

  
  
• Module 13: Essential Financial Processes and Financial KPIs for Fashion Ecommerce
  
  Complete your understanding of the Ecommerce Value Chain by analysing it from a financial perspective. In this module, we revisit activities previously covered operationally, now focusing on their financial outcomes. You'll acquire the operational knowledge of financial processes to meet the expectations Finance Department. Learn to read and control every line and of Profit & Loss of ecommerce to steer the wheel towards profitability and growth.