ONLINE COURSE WITH CERTIFICATION

Visual Merchandising Course for Fashion Retail 

Learn visual merchandising strategies and techniques used by fashion brands. The visual merchandising course taps into psychological aspects used to boost customer engagement to enhance sales, and elevate the brand's image.
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5.5 hours 

3.5 hours video lessons 
2+ hours practice

Certification

Certificate on successful completion of course

Resources

Quizzes, Ebooks, Workbooks, Templates

Inside the Visual Merchandising Course

Whether you're dreaming of a career in Visual Merchandising or looking to boost the performance of your retail store, this course was made for you.

Created by Monica Minervini, with over 20 years of hands-on experience working with luxury brands like Dolce & Gabbana, Moschino, and Rinascente, this course combines expert knowledge with practical tools you can use right away.

The visual merchandising course covers essential theory, but also offers numerous practical examples, techniques, original photos and diagrams.

Plus, you'll discover insider secrets that are rarely shared. All of this is waiting for you in this Visual Merchandising online course.

Watch: Course Introduction Video

Get a sneak peek at what the course looks like and how it’s structured.

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🇬🇧 🇮🇹 Choose English or Italian audio  

Click the settings wheel to choose the language

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Why we think this is the best visual merchandising course for fashion professionals:

Creativity

It enables you to showcase your creativity while working within brand guidelines and aligning with business objectives

Dynamic Environment

The fast-paced, ever-changing nature of the fashion industry ensures an engaging and stimulating work atmosphere

Visual Merchandising

Impact on Sales

Strong visual merchandising strategies can greatly enhance sales and elevate the customer experience

Career growth

With proper training and experience, there are abundant opportunities for professional growth in this field

What You'll Learn

By the end of this course you will know how to leverage consumer psychology to increase customer engagement, drive sales, and amplify your brand's distinct appeal.

Specifically, you'll be able to:
  • Understand and apply the key principles of Visual Merchandising 
  • Use consumer psychology to engage customers and boost sales
  • Organize your space for maximum impact
  • Design displays that are both beautiful and high-performing
  • Enhance the entire shop experience — not just the visuals
  • Design and realize attractive and high-performance exhibitions
  • Understand how to design window displays effectively
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You’ll also walk away with hands-on practical exercises, diagrams, templates, and a bonus ebook to kickstart your journey.
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Course Breakdown

The course blends theory, original visuals, diagrams, and real-life examples to make sure you learn by doing — not just watching.
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Below is a module-by-module guide to what you'll explore inside the course.

🛠️ Practice Labs – Learn by Doing

In these guided labs, you'll step into the role of a Visual Merchandiser and apply the theory directly. You’ll:

  • Work with color theory and store layout simulations
  • Create mock displays
  • Practice organizing real product assortments
  • Case Study: Analyse the shop experience in Adidas 
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✨ Special Feature: The Shop Experience

Go beyond the display and learn how to create an exceptional retail journey — the kind that customers remember and return for.

You’ll explore:

  • How store atmosphere (lighting, music, scent, layout) shapes behavior
  • The emotional journey of the customer
  • Use of cutting-edge tech: AR, QR codes, AI, contactless shopping
  • How to personalize and elevate the experience for any budget

Includes:
🔍 Real-life examples from global brands
📖 E-book with creative strategies
🎥 Video walkthrough of the Adidas Flagship Store in London
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🎁 Bonus Materials

When you enroll, you also get:
  • Templates & diagrams to use in your own projects
  • A downloadable e-book full of strategies & case studies
  • Further Resources
  • Access to our exclusive LinkedIn community for ongoing support
  • A Certificate of Completion to showcase your new skills
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Meet your instructor

Monica Minervini

Visual Merchandising Consultant
"A recognized expert in Visual Merchandising with nearly 20 years of experience, I’ve worked with top global brands like Dolce & Gabbana and Moschino. My career blends creativity, psychology, and marketing, and I’m passionate about transforming retail spaces and sharing my expertise through training and consultancy."

🎥 Watch the interview

In this short interview, she shares her philosophy, professional journey, and what students can expect from the course.
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Frequently asked questions

When can I access the lessons?

Access the lessons immediately after enrolling. Available 24/7 for 12 months, the lessons are best viewed on desktops or laptops but can also be accessed on mobile devices via a web browser.

What language is the visual merchandising course in?

The course is available in both English and Italian.

Who is this course for?

This course is suitable for:
  • Aspiring Visual Merchandisers Professionals looking for an in-depth study of the subject
  • Shopkeepers, sales staff or shop managers who want to master the best display techniques
  • Any operator in the Retail world

How can I pay for the course?

You can pay by credit card, paypal or bank transfer. Credit cards and PayPal offer pay by instalment solutions.

Why the visual merchandising course by DFA is the best for you?

The DFA Visual Merchandising course offers  relevant hands-on knowledge drawn from years of experience in the field. The course is available to you online, on-demand so you can study when you want. The course is rich in practical examples and there are exercises and templates to consolidate your knowledge.

How to choose the right online training course?

In order to choose the right course, you should consider how much time you have to study and what are your learning goals? Our courses are specifically designed for fashion professionals who need to put into practice immediately what they study.  

Boost your career in Visual Merchandising now!

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