ONLINE COURSE WITH CERTIFICATION

Visual Merchandising Course for Fashion Retail 

Learn visual merchandising strategies and techniques used by fashion brands. The visual merchandising course taps into psychological aspects used to boost customer engagement to enhance engagement, sales, and elevate fashion brand's image.
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5.5 hours 

3.5 hours video lessons 
2+ hours practice

Certification

Certificate on successful completion of course

Resources

Quizzes, Ebooks, Workbooks, Templates

The Visual Merchandising Online Course for Fashion Professionals.

This online course created by Monica Minervini's, leverage more than 20 years of  experience working for brands such as Dolce & Gabbana, Moschino and Luxury retailers such as Rinascente. This course will provide you with real, practical support to pursue a career in Visual Merchandising or enhance your skills to improve performance of your retail store.

An eye for detail, a passion for creativity, and a comprehensive perspective are the key ingredients that will guide you through the fascinating world of Visual Merchandising.

The visual merchandising course covers essential theory, but also offers numerous practical examples, techniques, original photos and diagrams.

Plus, you'll discover insider secrets that are rarely shared. All of this is waiting for you in this Visual Merchandising online course.

The course taps into some essential aspects of Digital solutions for retail stores and integration with ecommerce. 

The online Visual Merchandising course by Digital Fashion Academy

Visual Merchandising course by Digital Fashion Academy brings you the knowledge and skills for effective visual merchandising in the fashion retail and it also offers the opportunity to be part of a community of fashion professionals.

You'll be able to ask questions directly to the teacher and who will answer you on our platform. And you'll have access to a network of experts who'll be able to answer any of your questions on fashion and retail. Digital Fashion Academy is a vibrant and creative international community of fashion & luxury professionals, offering exciting opportunity of networking for those passionate about fashion, design, and retail.

Whether you're exploring a career in visual merchandising or seeking to advance your skills, this comprehensive visual merchandising course will equip you with the knowledge and skills needed to excel in visual merchandising, from foundational principles to advanced techniques.


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Why we think this is the best visual merchandising course for fashion professionals:

Creativity

It enables you to showcase your creativity while working within brand guidelines and aligning with business objectives

Dynamic Environment

The fast-paced, ever-changing nature of the fashion industry ensures an engaging and stimulating work atmosphere

Visual Merchandising

Impact on Sales

Strong visual merchandising strategies can greatly enhance sales and elevate the customer experience

Career growth

With proper training and experience, there are abundant opportunities for professional growth in this field

Online visual merchandising course programme:

In this visual merchandising course you'll learn how to leverage consumer psychology to increase customer engagement, drive sales, and amplify your brand's distinct appeal.

  • The key elements of Visual Merchandising
  • A brief history of Visual Merchandising
  • The different roles in Visual Merchandising and related career opportunities
  • Consumer psychology and strategies to stimulate the five senses effectively; how to use color, shape, and light strategically in merchandising
  • How to organize your exhibition space efficiently and effectively
  • The best techniques for creating displays
  • Design and realize attractive and high-performance exhibitions
  • An introduction to window displays
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The students who attended the visual merchandising course say

Wonderful teacher

Monica does not stop at theory, but gets down to practice, without secrets, without filters, happy to share her knowledge, as only a few professionals know how to do.
Claudia Menegante, Sales assistant

Tangible results

One of the best Visual Merchandisers in the country. In my career I have invested a lot of skills passed on by Monica and the results are more than tangible.
Francesco Pascazio, Store Manager

Interesting course

Very interesting course, comprehensively developed. The passion, and positivity shines through from Monica when she talks about her own experience.
Fabiana Governo, Fashion Designer
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Created by

Monica Minervini

Visual Merchandising Consultant
"A recognized expert in Visual Merchandising with nearly 20 years of experience, I’ve worked with top global brands like Dolce & Gabbana and Moschino. My career blends creativity, psychology, and marketing, and I’m passionate about transforming retail spaces and sharing my expertise through training and consultancy."

Frequently asked questions

When can I access the lessons?

Access the lessons immediately after enrolling. Available 24/7 for 12 months, the lessons are best viewed on desktops or laptops but can also be accessed on mobile devices via a web browser.

What language is the visual merchandising course in?

The course is available in both English and Italian.

Who is this course for?

This course is suitable for:
  • Aspiring Visual Merchandisers Professionals looking for an in-depth study of the subject
  • Shopkeepers, sales staff or shop managers who want to master the best display techniques
  • Any operator in the Retail world

How can I pay for the course?

You can pay by credit card, paypal or bank transfer. Credit cards and PayPal offer pay by instalment solutions.

Why the visual merchandising course by DFA is the best for you?

The DFA Visual Merchandising course offers  relevant hands-on knowledge drawn from years of experience in the field. The course is available to you online, on-demand so you can study when you want. The course is rich in practical examples and there are exercises and templates to consolidate your knowledge.

How to choose the right online training course?

In order to choose the right course, you should consider how much time you have to study and what are your learning goals? Our courses are specifically designed for fashion professionals who need to put into practice immediately what they study.  

Boost your career in Visual Merchandising now!

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