VIDEO COURSE

Visual Merchandising & Store Design Online Course

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3.5 hours 

Video Course

9

Lessons

English & Italian

Languages
Ready to master the art of visual communication? 

Learn how effective visual merchandising taps into psychology to boost customer engagement, enhance sales, and elevate your brand's unique appeal.
 
This video course draws from Monica Minervini's  extensive experience which she is now sharing with you to provide real, practical support for anyone looking to pursue a career in Visual Merchandising or enhance their skills in the retail industry.

An eye for detail, a passion for creativity, and a comprehensive perspective are the key ingredients that will guide you through the fascinating world of Visual Merchandising.

The visual merchandising course covers essential theory, but also offers numerous practical examples, techniques, original photos and diagrams. Plus, you'll discover insider secrets that are rarely shared. All of this is waiting for you in this video course.

Why take the Visual Merchandising course

Visual Merchandising is a vibrant and creative field essential to the fashion industry, offering an exciting career for those passionate about fashion, design, and retail.

Whether you're exploring a career in visual merchandising or seeking to advance your skills, this comprehensive visual merchandising course will equip you with the knowledge and skills needed to excel in visual merchandising, from foundational principles to advanced techniques.


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A career in visual merchandising presents a range of benefits and opportunities:

Creativity

It enables you to showcase your creativity while working within brand guidelines and aligning with business objectives

Dynamic Environment

The fast-paced, ever-changing nature of the fashion industry ensures an engaging and stimulating work atmosphere

Visual Merchandising

Impact on Sales

Strong visual merchandising strategies can greatly enhance sales and elevate the customer experience

Career growth

With proper training and experience, there are abundant opportunities for professional growth in this field

What you will LEARN:

In this visual merchandising course you'll learn how to leverage consumer psychology to increase customer engagement, drive sales, and amplify your brand's distinct appeal.

  • The key elements of Visual Merchandising
  • A brief history of Visual Merchandising
  • The different roles in Visual Merchandising and related career opportunities
  • Consumer psychology and strategies to stimulate the five senses effectively; how to use color, shape, and light strategically in merchandising
  • Organize your exhibition space efficiently and effectively
  • The best techniques for creating displays
  • Design and realize attractive and high-performance exhibitions
  • An introduction to window displays
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What the students say

Wonderful teacher

Monica does not stop at theory, but gets down to practice, without secrets, without filters, happy to share her knowledge, as only a few professionals know how to do.
Claudia Menegante, Sales assistant

Tangible results

One of the best Visual Merchandisers in the country. In my career I have invested a lot of skills passed on by Monica and the results are more than tangible.
Francesco Pascazio, Store Manager

Interesting course

Very interesting course, comprehensively developed. The passion, and positivity shines through from Monica when she talks about her own experience.
Fabiana Governo, Fashion Designer
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Created by

Monica Minervini

Visual Merchandising Consultant
"A recognized expert in Visual Merchandising with nearly 20 years of experience, I’ve worked with top global brands like Dolce & Gabbana and Moschino. My career blends creativity, psychology, and marketing, and I’m passionate about transforming retail spaces and sharing my expertise through training and consultancy."

Frequently asked questions

When can I access the lessons?

Access the lessons immediately after enrolling. Available 24/7 for 9 months, the lessons are best viewed on desktops or laptops but can also be accessed on mobile devices via a web browser.

What language is the visual merchandising course in?

The course is available in both English and Italian.

Who is this course for?

This course is suitable for:
  • Aspiring Visual Merchandisers Professionals looking for an in-depth study of the subject
  • Shopkeepers, sales staff or shop managers who want to master the best display techniques
  • Any operator in the Retail world

How can I pay for the course?

You can pay by credit card, paypal or bank transfer. Credit cards and PayPal offer pay by instalment solutions.

Boost your career in Visual Merchandising now!

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