INTERNATIONAL GROWTH
Selling Successfully on Global Marketplaces
Learn strategies and best practices to sell on international marketplaces, with tools, KPIs, and techniques for successful expansion
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5 teachers
Industry experts
6-8 Hours
Time to complete
6 Lessons
Video & Multimedia
Resources
Quizzes, Ebooks, workbooks & templates
Expand your business internationally and acquire new customers by selling successfully on digital marketplaces.
Unlock the Secrets to Marketplace Success
Transform your approach to selling on marketplaces and take your business to new heights with expert guidance designed for real-world success.
Selling on marketplaces might seem straightforward, but beneath the surface lies a world of complexities that can make or break your business.
From selecting the ideal platform for your products to navigating the intricacies of logistics, integrating your product catalog, and running effective marketing campaigns, success requires a blend of strategic insight and technical know-how.
Whether you're already selling and looking to boost your performance, or you're exploring marketplaces to expand your reach, this course will equip you with the essential skills and strategies to thrive.
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Case studies
Case studies and real examples from marketplace managers from international fashion companies
Tools & KPIs
Acquire strategies and tools used to sell on international marketplaces such Zalando and Amazon
Subject Experts
The point of view from both Brand Managers and experts from agencies
Network
Gain access to experts through the community
Meet your teachers
Expert instructors
Multimedia
Certificate
Videos
Learning goals
Marketplaces are becoming an essential part of digital business for fashion with almost 50% of online sales generated by digital marketplaces. This course is designed to provide you with the necessary management knowhow to successfully sell on marketplaces. From strategic decision making to marketplaces technical integration, this course will give you practical insights, best practices, commercial strategies and marketing approaches used by international companies on marketplaces.
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Lesson 1: Marketplace strategy
Gain an overview of marketplace channels, including different business models. Learn advantages and disadvantages of different marketplaces in order to choose the right ones for your business. Gain strategic insights from a brand perspective, including KPIs and Profit and Loss. -
Lesson 2 & 3: Marketplace operations and technical integration
Understand the practical aspects of marketplaces operations, including datafeeds, KPIs, tools and configurations, and set up processes. Includes a workbook to solidify the learnings. Connect the dots between the marketplaces and the broader world of ecommerce. -
Lesson 4: Maximising marketing for marketplaces
Learn the marketing strategies that fashion brands implement on marketplaces. Learn the opportunities offered by marketplaces and how to collaborate with the marketplaces marketing team to be synergic and develop brand awareness among the users of the marketplace. -
Lesson 5: Marketplace Management: operational best practices
Learn best practices for the day-to-day management of marketplaces, monitoring KPIs and performance, how to reach operation excellence and turn the marketplaces into a profitable sales channel. -
Lesson 6 Deep Dive: Internationalisation
Learn the strategies that multinational fashion companies implement in order to expand their business in international markets. Gain practical insides, best practices, attention points, do's and don'ts to expand your digital business globally. -
By the end of this course, you'll be equipped to sell on digital marketplaces successfully.
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Ready to start selling successfully on Marketplaces?
Enrol now to gain immediate access to this course
Course contents
Frequently asked questions
When can I access the lessons?
Access the lessons immediately after enrolling. Available 24/7 for 9 months, the lessons are best viewed on desktops or laptops but can also be accessed on mobile devices via a web browser.
Is there a certificate at the end of the course?
Yes, successful completion of the course includes a certificate from the Digital Fashion Academy.
Who is this course for?
This course is suitable for any fashion business manager or business owner who is interested in selling on digital marketplaces and needs to acquire specific know-how in this subject.
How can I pay for the course?
You can pay by credit card, PayPal or bank transfer. Credit cards and PayPal offer pay by instalment solutions.
Which marketplaces are covered in the course?
Some global marketplaces such as Amazon and Zalando are discussed and covered in the course. Other fashion and luxury marketplaces such as Breuninger, Net-A-Porter, FarFetch are also discussed. Some Far East marketplaces such as Tmall are discussed but not explored in depth.
Can I ask the teachers specific questions?
Yes, you can submit any questions you have during the course on our platform using the designated areas. As a DFA student, you will also gain access to our private LinkedIn community, where you can ask questions, start discussions, and network.
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